About ATG

Women are natural leaders, creative thinkers and problem solvers. We also get paid less than men for the same work while juggling family responsibilities. Every day, more of us realize that working for others no longer works for us.

That’s how it went for Above the Glass founders Heather Serden and Danielle Yadegar.

From finance to business school to start ups, Heather experienced the effects of the glass ceiling that push so many of us into entrepreneurship: traditional careers that fail to meet our economic, personal and professional needs.

But even with her MBA and career experiences, Heather still wondered: Do I have what it takes? Finding the confidence she needed to launch her own business led right to her own pivotal moment.
Heather realized her skills and knowledge could be just the edge so many women need to find the confidence to strike off on their own. She knew she could demystify intimidating things like business plans and fundraising. And she believed without a doubt that economic empowerment and the capability to start businesses should be available for all women.

heather@abovetheglass.com
“She believed without a doubt that economic empowerment and the capability to start businesses should be available for all women.”
Danielle’s experiences as a fashion editor, stylist and business owner were all preparation for her role as Co-Founder of Above the Glass. As an entrepreneur herself, Danielle faced many challenges in starting her business, primarily lack of understandable information.

She knew she could use the expertise acquired over the course of her career to communicate traditionally complex subject matters in an approachable way. By creating engaging content, she hopes to empower women to pursue their own entrepreneurial endeavors.

Childhood friends who noticed the same gap in the market knew that they could join forces to make business approachable and empower other female entrepreneurs. Founded in 2016, Above the Glass gives women the knowledge, the tools and the edge to own their working lives.

danielle@abovetheglass.com

Profiles

April Gargiulo

Vintner’s Daughter

There are few things we admire more than someone who has mastered a craft, and April Gargiulo of Vintner’s Daughter has done that twice over. This fine wine maker has taken her experience formulating wines and used it to create something equally as luxurious and desirable: a cult-status face serum. April runs a business many would love to emulate, and lucky for us she shares her advice with Above the Glass readers on how to do just that.

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Michaele Simmering

Kalon Studios

We were lucky enough to be invited into Michaele Simmering’s beautiful Highland Park home and office to witness a typical day in her life as a wife, mother and business owner. She runs her company, Kalon Studios, from home with her husband Johannes, and has achieved what so many women want: she built a business around a life she desires and her family’s needs. We hope you enjoy a peak into her beautiful home, filled with Kalon Studio originals, and the words of wisdom she imparts on us.

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Jaclyn Johnson

Create & Cultivate, (No Subject)

Jaclyn Johnson represents the new guard of power-women. In an increasing digital world, Jaclyn Johnson has created the ultimate resource: Create & Cultivate. As a conference series and platform to connect women in the digital space, she is probably directly responsible for igniting hundreds of women-led businesses. Jaclyn has the creativity, hustle and grace that will get her far, and we were lucky enough to pick her brain on the philosophy behind it all.

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Jenni Kayne

Jenni Kayne

We have always admired Jenni Kayne’s style. She has a way of designing clothing, curating products and hosting events that make us want to steal every detail of her vision and somehow make it our own. Over the years, she has perfected her California-cool, refined luxury style, and evolved her clothing line into a full-blown lifestyle brand that she lives, breathes and luckily for us, shares on her blog Rip & Tan. It is safe to say that Jenni Kayne is our generation’s Martha Stewart – designing a life we all want to lead, and building an empire on the back of that brand. Read on to find out more about how Jenni built her beautiful business, and some advice she has for fellow entrepreneurs.

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